5/7/2023 0 Comments Instagrid vsAnd Instagram now has Reels, s o we can arguably do the same thing, while keeping to your core audience.” So there’s not a lot of incentive for Instagrammers to move to TikTok,” he said. “Influencer talent is so ingrained in Instagram and brands are spending money there. Kyle Hjelmeseth, founder of G&B Digital Management, explained that influencers have been sticking with Instagram because it is so well-established. At the end of 2020, 96% of brand campaigns included Instagram influencers, for instance, compared to 6.8% TikTok influencers, as reported by Influencer Marketing Hub. While TikTok is a fast-growing platform with a fresh take on content, Instagram remains the No. What’s more, TikTok users are ageing up - with more millennials using the platform.īut beyond brand building, the question for many companies is: Is there a revenue opportunity? And the numbers show there is an appetite among users to shop: The popular #TikTokMadeMeBuyIt currently has 1.9 billion views, for instance, and features a variety of trending purchased product, including everything from Walmart sneakers to Aerie #fyp #sneakers #walmart □□□□□ “Fashion is such an opportunity for TikTok to be a force in itself, but also a huge channel for brands to either reinvent themselves or create new relationships.”Īn estimated 60% of TikTok users are Gen Zers, which has been a key demographic for brands who are looking to tap a younger audience. “Fashion is unique in the sense that it is so dynamic and so tied to culture that everyone’s got a way to play into it,” Matt Cleary, director of Retail & Dining, Global Business Solutions at TikTok, told FN. In 2020, the app could be credited for many of the biggest style trends during stay-at-home orders - whether it was the explosion of Nike Air Force 1s or tie-dye sweatsuits - and the fashion category is only continuing to grow on the platform, earning a whopping 17.5 billion views as of June 2020, according to a report by Statista. Content is created within a variety of different categories - including fashion, which is a breakout tier that brands can capitalize on. It’s not just about singing and dancing either, which is a common misconception. However, it’s a good idea to keep in mind how they’ll look once they’re cropped square in the Instagram profile grid.Natalia Bryant Updates Workout Outfit with Puffer Vest & Nike Running Sneakers shoe collection is my baby & this isn’t even half of It□ if anyone wants to see the rest lmk<3 #fyp #fashion #shoecollection #demonia Vertical posts take up more real estate as someone scrolls through their home feed, so they’re more optimized than horizontal posts. Anything longer (like 4:6 or 4:7), and Instagram will crop your content. Generally speaking, your vertical photos should have an aspect ratio of 4:5. That way, when Instagram compresses the file, the version will still be high quality. We recommend making your square photos 1080px by 1080px in size. Square Posts (1:1)Īlthough Instagram supports horizontal and vertical photos, square posts continue to be a popular choice on Instagram – especially as the Instagram profile grid crops content to a 1:1 ratio. That way, when Instagram compresses the file, the quality should remain pretty high. A post shared by Later: Visual Social Marketing any case, we recommend you make the height of your horizontal photo at least 1080px.
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